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Welcome To ‘The Real World’

Of Marketing Methods – Your Marketing Source

The Best Experiences… Often happen when there’s room for wiggle… – Michele Anderson

- Professional Achievements

After high school: Dancing Teacher, Freelance Secretary, Receptionist, Purchasing Agent, Customer Service Rep, Market Research Interviewer, Marketing Assistant, Dade County, FL Wendy Girl; Marketing Director, 1987 Marketing Department MVP, Allen Morris Marketing; President of the Estero Chapter of ABWA, ABWA Woman of the Year, Sanibel & Captiva Islands Board of Realtors Support Professional of the Year, Member of the First, Greater Fort Myers Chamber of Commerce, 2000 Young Leaders Group; Local, District and National Representative of the Advertising Federation of Southwest FL, Ad Fed Corresponding Secretary, VP of Programs, Public Service Chair, and Executive Director from 1996 to 2001; Freelance Marketing Manager, Kaplan University, Digital Advisory Board, online Marketing ‘’ writer; Creative Director, and more.

- Personal And Professional Experiences

Unique Influences: Attended Father’s Class of ’59 University of Miami Graduation, Prepared for Hurricane Donna in 1960, Visited the 1965 NY World’s Fair, Lived in Atlanta, Georgia 1970-1980, College Grant and Work Study Student Aid Recipient, Four Years of College full-time and part-time Social Science studies at: Kennesaw State University, Kennesaw, Georgia and  Eckerd College, St. Petersburg, Florida; Participated in the Coca-Cola ‘New Coke’, Before and After market research studies, Winner of a Wet T-shirt Contest 1978, Moved to Miami, Florida in 1980, Participated in the 1981 Wendy Hamburgers local franchise ‘Burger War’ vs. international Burger Kin and Supported the ‘Miami’s For Me’ Campaign, Assisted in the hosting of the 1982 Wendy’s International Convention on Miami Beach, Florida; Commercial Real Estate Marketing 1984-1989 throughout Florida, Golden Spike Train Event, Annual CCIM ‘Gold Coast’ Bus Tours, Moved to Fort Myers, Florida in 1989, Luxury Real Estate Marketing 1989-1995, Sanibel Island, Florida; Married in 1995, New Parent in 1995, New Business Owner/Entrepreneur in 1996, Son became a Teenager in 2008, Married 16 years; Memorable Travel: Washington DC, St. Thomas, Virgin Islands; Sedona, Arizona; 1996 Atlanta Olympics, Costa Rica, Kauia, Hawaii; Zurich, Switzerland; Lake Como, Milan, and Rome, Italy; Alaska and Victoria Canada, and more.

- Youthful Accomplishments

From the earliest age it unfolded something like this: Michele loved the water and was an independent swimmer, a singing and dancing stage star, an active Girl Scout, recognized Cadet Scout nationally in 1969, an avid shell collector, accomplished reader, excelerated A/B student, played the ukulele, apprentice member of a regional ballet company, ‘Mouse’ in ‘The Nutcracker Suite’, ‘Step Mother’ in ‘Cinderella Ballet’, usher for the 1969 Miss Florida Pageant held in Orlando, Florida, individual and group award-winning Drill Team member, amateur spelunker, a concert music enthusiast, and more.

- Lifelong Gifts And Passions

The list starts here: happy, friendly, outgoing, caring, and determined nature; early leadership and risk taking qualities; creative spirit, love of dance and stage, beach and boating, wild flowers and potted plants, non-fiction books; an unbridled enthusiasm, preference for collaboration, entrepreneurial business, free enterprise, keeping it real; resourceful, dedication to peace, weakness for fun and humor, optimism, positive thinking, intuition, spirituality, philosophy, and always honesty, fairness, tenacity, mutual respect, success, and the encouragement of others.

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