This message (or rant if you prefer) is for everyone who manages marketing. Hopefully after you read this you will also pass it on. Much like buying a home or a car that ends up upside down in value is not good economically, it’s also not good to be upside down with your marketing plan and budget. Most importantly, it’s not good to fail to work with a realistic, affordable and prepared… plan. Here’s the tip...

What a mess it turned out to be in the end, despite lots of pre-planning and organization. Here's what happened when we least expected it, so it won't happen to you. I still shake my head and it's a couple decades later...

Do you remember that one? I suppose it really went like this, "How now brown cow", and it was designed for practicing annunciation. I must have changed it when the thought came to my mind. What was I thinking about to remember it?

Pursuing your passion is truly important. But our passions aren't always in agreement with our knowledge and experience. So while a passion may drive you, your education is what really makes your success possible.

To 'do what you know' seems like business common sense, yet it's often 'the' criteria ignored by both new and doggedly steadfast, online entrepreneurs. The vast majority of online marketers are ignoring many of the most significant factors that are vital for managing or marketing a profitable business. These marketers are dropping nearly everything - just to attach themselves plus all of their energy, to their dreams of becoming a successful Internet marketers. Their primary goal is simply to become someone who 'spends lots of time at the beach and travels anywhere they want' as a lifestyle.