This message (or rant if you prefer) is for everyone who manages marketing. Hopefully after you read this you will also pass it on. Much like buying a home or a car that ends up upside down in value is not good economically, it’s also not good to be upside down with your marketing plan and budget. Most importantly, it’s not good to fail to work with a realistic, affordable and prepared… plan. Here’s the tip…
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What a mess it turned out to be in the end, despite lots of pre-planning and organization. Here’s what happened when we least expected it, so it won’t happen to you. I still shake my head and it’s a couple decades later…
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I know, it seems like you just finished putting your site together… or updating it again. You’re busy doing other things now. And if you’re a more experienced blogger then you’re probably writing and publishing a new post, every so often, not on a high priority or even a regular basis.
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Blog Byte: It’s About ‘The’ People; Capitalism Is What Makes Your Small Business All-American
Let’s not throw the ‘baby’ or our economic system of capitalism out with the dirty, political bathwater. The people ‘We’ elect to represent our democracy, are the people who have allowed big business, excessive power and control over net wealth and the US economy.
Now get this: The ‘people’ who represent us are both ‘the’ challenge and ‘the’ solution — not capitalism. By design, elections are the key to improving the economic and the political systems of the United States of America. What’s more, the people who represent us are theonly ones who can deliver real-life, real-time solutions.
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Pursuing your passion is truly important. But our passions aren’t always in agreement with our knowledge and experience. So while a passion may drive you, your education is what really makes your success possible.
To ‘do what you know’ seems like business common sense, yet it’s often ‘the’ criteria ignored by both new and doggedly steadfast, online entrepreneurs. The vast majority of online marketers are ignoring many of the most significant factors that are vital for managing or marketing a profitable business. These marketers are dropping nearly everything – just to attach themselves plus all of their energy, to their dreams of becoming a successful Internet marketers. Their primary goal is simply to become someone who ‘spends lots of time at the beach and travels anywhere they want’ as a lifestyle.
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