This message (or rant if you prefer) is for everyone who manages marketing. Hopefully after you read this you will also pass it on. Much like buying a home or a car that ends up upside down in value is not good economically, it’s also not good to be upside down with your marketing plan and budget. Most importantly, it’s not good to fail to work with a realistic, affordable and prepared… plan. Here’s the tip…
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What a mess it turned out to be in the end, despite lots of pre-planning and organization. Here’s what happened when we least expected it, so it won’t happen to you. I still shake my head and it’s a couple decades later…
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I know, it seems like you just finished putting your site together… or updating it again. You’re busy doing other things now. And if you’re a more experienced blogger then you’re probably writing and publishing a new post, every so often, not on a high priority or even a regular basis.
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I want everyone to know that the bottom-line, when it comes to handling any type of challenge, will always be about taking positive steps. Pray exclusively if you like, but without taking positive steps… where do you think you’ll find yourself in the future?
A revelation prompted this post and its message applies to each of the Categories contributing to this website. The revelation is this: Computer backup of data of every kind is vitally important, BUT for your website: Not backing up your content or data – is NOT an option.
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