It doesn’t matter where you are along the time line, because now is when ‘new online strategies’ can begin to help your business, too.
Websites Aren’t What They Used To Be… A Website Is An Online Marketplace Now.
Your mind is made up, you’re in gear, and you have a business of your own now. Congratulations, you may have been doing this for a lifetime or you may be an all new entrepreneur. All of us are learning how to benefit from the web and our options multiply by the year. It doesn’t matter where you are along the time line, because now is when ‘new online strategies’ can begin to help your business, too.
Marketers are always ready… to make success happen. Have you taken the time to consider your resources, features and benefits carefully? Your mindset and motivation support the foundation of your business. The foundation is only as good as the strength of your plan. The better the foundation the further you can expect your business to go.
The first goal of every entrepreneur is to establish a business that successfully generates a profits. Up is the direction we all need for future of success. The marketing manager of a business has to ‘get it right’, because the future of a business depends greatly on its marketing. Marketing is not the only factor, and it doesn’t matter who or how many people are in charge either. Success is about profit, the lifeblood that allows every business to go forward.
Over the last decade, the designs and functions of new websites have evolved considerably as the technology has exploded and advanced. A website today provides all kinds of new online services that encourages profitability, as well. Websites do things for us today we couldn’t imagine only a short time ago. Doesn’t it surprise you that YouTube was only five years old… in 2010?
Here are a few highlights of the massive ‘website evolution’ over the last few years. These are the kinds of things that make a website important for marketing today:
- The first websites were static, the content wasn’t designed to change, and it required the skill of the early experts in web technology to do every job. We’re doing it on are own in all kinds of ways today.
- Websites were like electronically posted brochures offering convenient access 24/7. Websites are interactive today.
- As a result of early desk top publishing, the Internet, and the digital revolution, a website reduced the need and expense of printed business materials. Color printing is affordable for everyone today.
- There are the ‘ghost town’ sites where nothing is happening at all and someday when the domain name registration expires, the sites will come down. New technology allowed virtual conversations years ago…
- Most of us are familiar with the explosion of digitally managed retail ‘membership sites’ for buying everything under the sun in both online and offline ways, too. How many do you have in your wallet or on your key chain?
- We are learning to use social media for networking among family, making new business contacts and friends. The whole world is networking globally today.
- Blogging is the online strategy used now by ‘individuals and the largest organizations alike’. We can all generate traffic and attract new prospects to our websites today.
Marketing online or offline still begins with a set of goals… Even though over the last ten years, utilizing a website as a primary marketplace or as an extension of a physically existing business can structurally happen, literally over night. An entrepreneur’s job is still about generating profit, but using additional marketing tools today.
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